BIJIN JAMES MATHEW
Digital Marketer. Brand Storyteller.
I combine performance marketing, digital strategy, and creative storytelling to build campaigns that connect with people and drive measurable business growth.
Creative gets
attention.
Performance tells you what works.
A brilliant concept is useless if it fails to convert. A data dashboard is blind without content that stops the thumb. I unite creative instinct with rigorous performance metrics.
I work where
the two meet.
Ideas × Data × Execution
From directing short films and scaling Instagram audiences (135K → 239K+), to deploying low-friction Meta lead generation funnels with ₹3.91 per call conversion.
1. Creative Hook: High-retention video reels & posters
2. Precision Targeting: Retargeting & custom audiences
3. Frictionless Handoff: Instant Form → WhatsApp Journey
Real Campaigns. Measurable Outcomes.
Explore documented case studies across paid social media, nationwide retail research, lead acquisition funnels, and creative direction.
EXPLORE PERFORMANCE METRICSMarketer by training.
Creative storyteller by instinct.
I am a Performance Marketer and Digital Strategy Specialist based in Dubai, UAE. My work centers on a simple truth: content without strategy gets lost, but strategy without creative storytelling fails to connect.
Holding an MBA in Marketing & Operations from MACFAST (MG University) and an undergraduate degree in English Language & Literature from Catholicate College, my perspective is grounded in both analytical business acumen and human psychology.
In Dubai as Social Media Specialist & Marketing Coordinator at Day To Day UAE, I managed 360° digital and offline campaigns across 17 hypermarket branches, growing the Instagram audience from 135K → 239K+, producing high-retention video reels averaging 20K+ views, coordinating print ads for leading UAE newspapers, and executing Meta Ads campaigns.
Simultaneously, as a Freelance Digital Marketing Specialist in India, I have engineered direct-response Meta lead generation funnels (such as Instant Form-to-WhatsApp journeys and call campaigns at ₹3.91 per call for Bio Agro Energy) while building organic brand presence and podcast productions for Beaver The Master Builder.
Dubai, UAE & India
Active in the UAE retail & digital landscape with international campaign coordination and strong cross-functional execution.
- MBA — Marketing & Operations (MACFAST, MG University)
- BA — English Language & Literature (Catholicate College)
What I Do.
Four specialized marketing disciplines unified by one objective: turning audience attention into business growth.
Performance Marketing
Planning, launching, and scaling paid advertising campaigns within Meta Ads Manager. Crafting targeted audience segments, testing multi-format creatives, and optimizing cost-per-result.
Core Execution Areas
PERFORMANCE MARKETING
Creative decisions. Measurable outcomes.
I manage paid media inside Meta Ads Manager not as an isolated bidding exercise, but as the engine that accelerates high-converting creative. Every rupee or dirham invested is audited against customer action.
Bio Agro Energy Industries
Optimized Meta engagement campaigns specifically for direct phone-call conversions, delivering prospect phone inquiries straight to sales personnel without website drop-off.
Low-Friction Lead Flow Architecture
Replaced slow website enquiry forms with in-app Meta Instant Forms combined with an immediate post-submission WhatsApp direct button for instant prospect conversation.
Selected Work.
Detailed case studies documenting objectives, strategies, verified metrics, and key marketing learnings across retail, industrial, and brand campaigns.
360° Retail Brand Acceleration & Meta Awareness
Day To Day is a prominent UAE multi-department retail and hypermarket chain operating 17+ branches across Dubai, Sharjah, and Ajman.
Direct Response Lead Generation & Call Acquisition
Bio Agro Energy Industries manufactures renewable biomass and waste-to-energy machinery for agricultural and industrial clients.
National Hoarding Strategy & Premium Packaging Overhaul
Walkaroo is one of India's foremost footwear brands, distributing millions of footwear products nationally through extensive retailer networks.
Organic Authority Building & Podcast Production
Beaver The Master Builder is an architecture and premium construction firm delivering custom residential and commercial structures.
THE CREATIVE SIDE
Numbers reveal what happened. Creative determines what will.
I don’t just study dashboards; I shoot, edit, write, design, and direct. When you know how to build a story from scratch, your performance campaigns don’t look like spam—they look like art that converts.
Short Film Direction
Directed a standalone short film overseeing end-to-end production: conceptualization, script breakdown, casting, on-set camera & lighting direction, sound design, and color grading.
Viral Short-Form Content
Content creator producing high-retention relatable reels on Instagram. Deep understanding of pacing, visual hooks, and audio trends that trigger algorithm amplification.
Professional Podcast Production
Engineered executive video podcasts for Beaver The Master Builder. Managed camera blocking, studio audio recording, multi-track editing, and vertical social cutdowns.
AI-Generated Video Workflows
Pioneered generative video workflows for Day To Day UAE retail campaigns. Developed conceptual visual narratives from ideation to final render, drastically cutting shoot overhead.
Print Advertising & SkyBus
Designed high-visibility front-page and back-page print newspaper ads featured in major UAE publications including Gulf Madhyamam, alongside transit SkyBus advertisements.
Photography & Visual Composition
Capturing real-world perspective through architectural, landscape, and street photography—from the ornate domes of Mysore Palace to candid rural human portraits.
HOW I THINK
A battle-tested 5-step operational framework designed to take campaigns from initial uncertainty to predictable, scalable outcomes.
UNDERSTAND
Audience, Friction & Real Objectives
Before launching Ads Manager or opening an editing timeline, I dissect who the customer is, where they hang out, what hesitations stop them, and what single business outcome defines victory.
CREATE
Thumb-Stopping Concepts & Formats
Developing bold creative angles, visual hooks, and direct copy tailored specifically to mobile-first environments. Content is engineered to feel native to the feed rather than like an intrusive ad.
TEST
Multi-Variant Deployment
Deploying controlled A/B split tests across formats (Reels vs. Carousels vs. Instant Forms), hooks, and audience segments. Never bet the entire budget on a single creative assumption.
MEASURE
Real Performance & Cost Per Action
Analyzing verified funnel data: CTR, Cost Per Result (CPL, Cost Per Call), ROAS, and retention drop-offs. Data separates personal preference from genuine customer behavior.
OPTIMIZE
Scale Winners, Prune Fatigue
Doubling down on winning angles, killing underperforming ad sets, eliminating drop-off friction (like switching to Instant Forms or WhatsApp), and scaling the campaign efficiently.
WORK EXPERIENCE
A documented track record across retail brand ecosystems in the UAE, high-intent lead generation in India, and nationwide corporate marketing strategy.
Day To Day UAE
Full-Time- Planned and executed 360° marketing campaigns across 17 hypermarket branches in Dubai, Sharjah, and Ajman.
- Grew brand Instagram followers from 135K → 239K+ through data-backed storytelling and viral video reels.
- Managed and deployed Meta Ads awareness campaigns (AED 4,000 budget across FB & IG).
- Designed front-page, SkyBus, and back-page print newspaper ads featured in major UAE publications (e.g. Gulf Madhyamam).
- Led influencer partnerships and seasonal on-ground brand activations (Easter Wonderland, Barrio Fiesta Dubai).
- Integrated AI generative video tools into social workflows to test conceptual narratives and reduce production costs.
Independent Practice
Freelance- Executed Meta Ads lead generation for Bio Agro Energy Industries, generating 47 direct phone call conversions at ₹3.91 per call.
- Architected low-friction customer inquiry pipelines combining Meta Instant Forms with instant WhatsApp handoffs.
- Optimized Google Business Profiles and local SEO, deploying QR-code review acquisition systems at customer touchpoints.
- Directed organic video content strategy and podcast production for Beaver The Master Builder, securing high-ticket organic inquiries.
Walkaroo International Pvt. Ltd.
Internship- Conducted extensive retail footwear and competitor research across Kerala, Tamil Nadu, Delhi, and Uttar Pradesh.
- Spearheaded strategic nationwide hoarding campaign identifying and negotiating 14 prime high-traffic highway locations.
- Coordinated packaging redesign for premium 'Walkaroo Sportz' shoes (> INR 1,000) to elevate product positioning.
- Coordinated TV commercial and product reel shoots with a renowned Mollywood director, managing on-set flow from casting to release.
Apollo Tyres Pvt Ltd
Internship- Analyzed inventory flow, warehouse tracking standards, and supply chain operational procedures.
SKILLS & TOOLS
Hands-on tools and platforms applied across active commercial campaigns. No arbitrary percentage bars.
Advertising & Paid Social
Analytics & Search
Creative & Production
Emerging AI & Web
EDUCATION & CERTIFICATIONS
University Degrees
MBA in Marketing & Operations
Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST), MG University
BA in English Language & Literature
Catholicate College, Kerala, MG University
Professional Certifications
Customer Analytics
University of Pennsylvania
Introduction to Data Analytics
IBM
Consumer Neuroscience & Neuromarketing
Copenhagen Business School
Marketing Analytics Foundation
Meta
Introduction to Social Media Marketing
Meta
The Fundamentals of Digital Marketing
ACHIEVEMENTS & RESEARCH
The Best Manager Title
Cathcommercio 2.0 Management Fest
The Transformative Power of Data Analytics in Business: Insight & Implications
Empowering Business through Digital Transformation Conference
The Role of Celebrities in Influencing Consumer Decision-Making in the Fashion Industry
Consumer Psychology & Decision Analysis
Where I Am Focusing Now
Scaling advanced Meta Ads funnel architectures, integrating AI-augmented video workflows into rapid creative testing, and engineering omnichannel campaigns bridging digital discovery with physical conversions.